A Harvard Study has found that on facebook people make friends over gender and socioeconomic status, music and films over books. Not fare I love books.
http://www.news.com.au/technology/you-dont-make-facebook-friends-with-books-study-finds/story-e6frfro0-1226238042185
Link to the study
http://www.pnas.org/content/109/1/68.short?rss=1
and to one of the researchers on what this means for marketing on social media as it found that friends don't always like the same things.
http://www.wired.com/epicenter/2011/12/immune-to-viral-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29
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